Built not Bought: Comments on New Democrat Messaging


I got a video yesterday from a group in California that are trying to refocus the Democrats and I want to tell you a little bit about it today and take it apart and analyze it if we’re all in luck given the importance of a stable intelligent functional two-party political system in the US and in consequence everywhere else in the world the video will make a reasonable case for something approximating a return to normad of political debate an image and word I’ll show you the whole thing first and then we’ll take it apart we stand for the working men and women always have and always will and we define ourselves by what we’ve done to help them get their shot at the American dream Social Security the GI Bill the Civil Rights Act Medicare saving an auto industry 23 million people with health insurance for the first time in their lives and all along it was American workers farmers and factory workers immigrants and engineers of every color speaking every language who are building the highest standard of living the world had ever seen whose innovations were changing history whose courage made America a beacon of hope and freedom for those living in tyranny around the world working people made America work then something happened some people in Washington took the side of the powerful against American workers the game got fixed for an entire generation income flatlined big donors made sure lawmakers cared more about Wall Street than your street back in the 80s a CEO made 30 times what his workers made now they make 300 times since the Great Recession almost all of the income gains have gone to the top point Oh 1% not 1% point but 1% instead of raising your salary they buy back stock to increase their own bonuses they merge companies and reduce competition so they can make even more money all while your cable bill gets bigger your cell phone bill gets higher your internet gets slower the seat on your flight gets smaller their taxes get lower and your health bills get raised who’s looking out for you the people in power are so busy giving tax breaks to the wealthiest that they blow up the deficit and leave nothing for roads and bridges nothing for veterans or Medicare nothing for job training something has to change and we’re going to change it a new generation of leaders who know what needs to be done and who have the will to stand up to those who would hold us back we want our America back the land of decency and fairness of generous hearts and big dreams and the freedom for anyone who wants to work hard to make those dreams come true I don’t care what your politics are I don’t care what God you pray to Oh what color your skin is I don’t care if you ride a tractor and run a business and I hope your business is a big success as long as everybody plays by the same rules the same rules the same rules because this is America this is America this is America and this is our generations great calling to rise to the challenge like those who had the courage before us to build a future for all Americans not just the few to fight for the higher pay working people have more than earned to fight to make health care available to everyone who needs it to stop those who would try to cut the Social Security and Medicare benefits that are rightfully yours to protect the environment instead of selling it to the highest bidder to fight for a government free of corruption where your representatives work only for you to build a future that is just and free full of hope an opportunity a future our children thank us for leaving them because democracy is built not bought by the strong and the free [Music] you so that’s the statement the story the appeal to voters and the establishment of direction we want to take a look at the images assess the text determine what’s in the video and equally importantly determine what is not so I’ll give you some background first this is about the group that’s created it after the election in 2016 we created a political organization to work on the important issue of expanding the reach of Democrats and focusing on shared core values future majority that’s the name of the organization under the leadership of mark riddle continues to work on a vast scale to rebrand and define the party particularly in red and purple states and districts in an effort to shore up our base speak to swing voters and turnout those voters who we lost in the last election built not bought created by Marshall Hershkovitz Greg Hurwitz and Kelly curry is the cornerstone of a new initiative that answers the question what do Democrats stand for the four minute film celebrates the singular importance of working people in the creation of modern America while calling out the big donor influences that have eroded our democratic institutions over the past few decades it is a patriotic optimistic solutions-oriented affirmation of core American values decency Fairplay the belief in a boundless future that seemed too often forgotten in our partisan era it’s a call to action to build a future that is just and free full of hope and opportunity first is the name of the video itself built not bought this is obviously a direct appeal to the idea of Labor as opposed to capital and is in keeping with the traditional Democrat emphasis on the contribution of the working class I think it skews a little left in an unfortunate manner strategically because the amazing infrastructure around us was built and since people need to be paid for their labor and because capital contributes just like labor but perhaps that’s a forgivable rhetorical flourish let’s turn from that to the opening shot [Music] we stand for the working men and women we open moving forward to a Sun dappled mountain Vista that indicates the possibility of upward movement progress then we switch to an image of a typical American nuclear family I like the choice of that image a lot to open the opening scene of a film is particularly important and the fact that these filmmakers chose to highlight a typical American nuclear family strikes me as a reasonable intelligent cautious and somewhat traditional initial choice and we define ourselves by what we’ve done to help them get their shot at the American dream Social Security the GI Bill a civil rights act Medicare saving an auto industry 23 million people with health insurance for the first time in their lives this is followed by a 20-second section detailing the Democrats contribution to the higher standards of living currently enjoyed by working-class people in the United States this seems to me to be handled with reasonable credibility and all along it was American workers farmers and factory workers immigrants and engineers of every color speaking every language who are building the highest standard of living the world had ever seen whose innovations were changing history whose courage made America a beacon of hope and freedom for those living in tyranny around the world working people made America work I like this section quite a bit and found it surprising it was surprising because of the unabashed appreciation shown by the film makers for the effort put in by American working-class people to produce a higher standard of living there’s some genuine appreciation for the fact that this occurred and I see this as standing it quite marked contrast to the altie typical dialog on the radical left concentrating on the pernicious effects of modern culture by image and word the filmmakers in this section testified the utility of the efforts of people in the working class to producing the productive and relatively wealthy society that exists in the United States and elsewhere today so I thought that was really good I also think it’s important not to miss the positively radical inclusion of a young boy playing an army helmet with an airplane that’s a bit of respect shown both to the way boys typically play and the military all simultaneously so that’s quite something then something happened some people in Washington took the site of the powerful against American workers the game got fixed for an entire generation income flatlined big donors made sure lawmakers cared more about Wall Street than your street back in the 80s a CEO made 30 times what his workers made now they make 300 times since the Great Recession almost all the income gains have gone to the top point zero one percent not one percent point but one percent instead of raising your salary they buy back stock to increase their own bonuses they merge companies and reduce competition so they can make even more money all while your cable bill gets bigger your cell phone bill gets higher your internet gets slower the seat on your flight gets smaller their taxes get lower and your health bills get raised who’s looking out for you I think that the section we just watched is the weakest part of the film and I think it’s inclusion was an error although there are reasons to decry excess inequality I thought the emphasis on the unnamed they and the images of wealth as unearned luxury were unsophisticated cliched and unnecessarily divisive it is absolutely necessary for the Democrats and for all those who wish for a return to politics as usual to distinguish between the majority of wealthy individuals in the u.s. who earned their money honestly and through benefit to society freely chosen by consumers and the minority who gathered their position through unsavory or counterproductive means there is almost nothing more important than distinguishing between the successful who earned their success and those who managed it through exploitation and conflating the two is an assault on the ideas of competence aspiration and accomplishment as such I truly believe that all this section was a regressive mistake a call to resentment as a reason for civic engagement and an insult to the hard-working people of the US whose accomplishments were celebrated just prior to the deliverance of this darker message the people in power are so busy giving tax breaks to the wealthiest that they blow up the deficit and leave nothing for roads and bridges nothing for veterans or Medicare nothing for job training something has to change now I found this section problematic to the people in power well for a lot of the last while those people were also Democrats and the tone in this section of the film we just watched implies that it was someone other than the people who are addressing you her responsible for the current mess I think this part of the film would have been a lot stronger had the Democrats taken some responsibility for the corruption that they’re decrying instead of attributing its existence to unnamed others lurking somehow in the background this was a great opportunity in the course of the film for the Democrats to note their own contributions to the current state of affairs and to promise to do better and we’re going to change it a new generation of leaders who know what needs to be done and who have the will to stand up to those who would hold us back they’re that invisible enemy made its appearance again it’s not good to look for the cause of trouble outside it’s an ethical error it’s another place where the film makers missed an opportunity to take responsibility on the part of the Democrats for what’s happening around us today so that’s an ethical mistake we want our America back the land of decency and fairness of generous parts and big dreams and the freedom for anyone who wants to work hard to make those dreams come true I don’t care what your politics are I don’t care what God you pray to Oh what color your skin is I don’t care if you ride a tractor and running business and I hope your business is a big success as long as everybody plays by the same rules the same rules the same rules because this is America this is America this is America I like this section a lot and again found its inclusion quite surprising there’s even a bit of nostalgia for the past something never seen on the progressive landscape there’s emphasis on generosity certainly but also real consideration given to aspirations big dreams something that has been woefully lacking in the discourse generated by the left this is reiterated in the statement and the freedom for anyone who wants to work hard to make those dreams come true which is again remarkable for its unabashed insistence there’s a relationship between hard work and success and that success in itself is desirable admirable and worth pursuing then there’s a positive disavowal in my opinion of identity politics with each speaker alone and identified visually as an individual an insistence on Fairplay an analogue of equality of opportunity not outcome and this direct statement from a policeman no less and I hope that your business is successful very radical in the time where success is all too often reflexively equated with privilege and oppression I think the ethos in this section stands in powerful contradiction to that presented earlier where wealth and success was negatively portrayed which attitude is going to prevail it’s obvious to me that the latter message is most desirable and also most likely to generate a favorable majority response people vote their dreams not the realities and it is perfectly reasonable for the Democrats to reconstitute themselves as the party that can make the dreams of individuals come true even if those individuals occupy a lower rung on the economic ladder and to do so by insisting upon a fair playing field the same rules and to note finally that this characterizes America this borders on stating that a shared value structure is a necessary precondition for social harmony and for the possibility of progress and upward mobility much more of this on the part of the Democrats is necessary and would be widely applauded and welcomed and this is our generations great calling to rise to the challenge like those who had the courage before us to build a future for all Americans not just the few to fight for the higher pay working people have more than earned to fight to make health care available to everyone who needs it to stop those who would try to cut the Social Security and Medicare benefits that are rightfully yours to protect the environment instead of selling it to the highest bidder to fight for a government free of corruption where your representatives work only for you to build a future that is just and free full of hope and opportunity a future our children thank us for leaving them because democracy is built not bought by the strong and the free the film ends positively with a call to the future to build something promising it smart once again in my opinion by the reference to those who had cut benefits and sell the environment to the highest bidder more politics of resentment but uses positive imagery of infrastructure productive work and aspirational engagement presents a promise to fight corruption and closes with something positive about both strength and freedom it could have been better for the reasons I outlined but it could have been a lot worse there’s much less of the radical leftist tilt towards identity politics that has characterized so much as the recent democratic conversation there’s a strong sense of shared American society and values there’s tremendous emphasis on a fair playing field and the importance and promise of hard work not something typical of those who insist for example on equity or equality of outcome and who claim that our whole societies of patriarchal tyranny in my estimation this film is a welcome move towards classical liberal values and away from the divisive politics of political correctness and naive but dangerous utopianism

Author Since: Mar 11, 2019

  1. Best to give people who are trying to be reasonable the benefit of the doubt. And incremental improvement is worth rewarding.

  2. The end result in my opinion is loaded with contradiction. And in the attempt to come off positive, all the philisophical ambiguity has left this project wanting.

  3. This would have been believable if they had included high-level democrats when they were panning to the "sell outs" in Washington.

  4. The ad was passable but you've got no choice really in the U.S.A. Trump has to go and then you hope that the democrats put together a better act.

  5. Reading the comments, I can see where the trouble lies. Dr. Jordan was merely being attempting to analyze the marketing message with as much of a neutral point of view that any human being can muster. His statements are accurate in terms of the marketing message and it's quality. The comments quickly devolve as people miss Dr. Jordan's intent completely, and start making political comments that are divisive. It's a microcosm of politics today.

  6. JP has joined the top 1% of billionaires so he is now one of the many intellectuals who help the elite. JP is probably making more of his income from "investments" than speaking and writing. He is nervous that we will catch him out. The "Others" are overwhelming the Rich, whether they be notionally Democrat or Republicans. JP would like to think of himself as a self-made millionaire. Marxists are right to point out the common Evils of the Rich. JP needs to look in the mirror a lot harder and stop being a Shill for the Greedy and selfish. 
    The ONLY Utopianism is JPs ideal of Plato's Aristocratic-based Warrior Society of the Strong.

  7. It’s propaganda and appeal to emotion. A lot of BS talk and only want to win your vote. Their actions have shown me more of their true colors than any speech filled with buzzwords. Hypocrite politicians.

  8. The thing is the Dems were right there, raking in the big bucks (essentially bribes) from wall-street, banks, and fat-cat corporations, just like the GOP. They accepted the money and went all in on legislation which facilitated the transfer of wealth from the majority to an elite financial minority. Elected office holders which accept money/campaign contributions from non voting, for-profit entities, are accepting bribes.
    We must return Our Government/Nation to civil/public control. We must end the private control of our nation.

    —-All the best

  9. I found that the ad was just a rehash of overused Democrat talking points, superimposed upon images of people who the Democrats will inevitably claim as theirs when in fact, they have betrayed those same people in almost every way. For example, prominently featured are blue-collar workers, veterans/soldiers, and other groups that really remind me more of Trump voters than left-wingers. The issue with what this ad is trying to do is that it tries to accomplish a complex task in a far too simple way – trying to convince these people to vote for a party that supported TPP, raised their taxes, and otherwise disavowed them, using many of the same tactics that lost these people in the first place. Another issue is that showing people pictures of themselves and saying you will stand up for them can only go so far, a fact Democrats have yet to learn. While this tugs effectively at the heartstrings of the Bernie-supporting, coastal, largely millennial demographic, it misses the same people it shows because actions trump words. Worst of all is much of the same derisiveness of "them", when in fact the Democrats fail to recognize "their" effectiveness. Gingrich, featured in the video, made a Contract with America – he offered Americans solutions, while the Democrats offered platitudes. Republicans offer people specific action – "repeal and replace Obamacare", for example. While they don't always follow up, their promises are what's tested at the ballot box. Democrats offer people vague ideas, which ultimately impact only smaller sectors of the population and leave the rest utterly disaffected. Thus it is simple for the motives of the left-wing fringe to occupy the Democrat platform, seeing that the center-left has all but abdicated the responsibility of policy-making, while the American right continues to stand for something.

  10. When you go to their website and look up deeper it includes all the far left nonsense. Especially the millennial policy initiate or whatever its called.

  11. I respect how many times you had to watch this drivel, in order to offer an affective critique. Must have been at least dozens.

  12. This is just "marketing" (at best)… I think it would be better described as propaganda (in reality)…
    The left is trying to "re-brand" their image not change their process…
    The problem is not "image" its that their process begets a specific product…
    And that product ends in mass starvation and genocide.

  13. I wonder if he'll start taking apart the crazy Republican ads? Or has he gone to the right because thats where the money is for him?

  14. The moment you see a project like that and one of the founders has a last name ending with "witz" you know it's a scam.

  15. Jeezus – the kinder, gentler face of corporatism – Republicans,
    Democrats…two hands wiping the same corporate ass. Neither party cares
    for the working class, not really. We're a convenient prop for
    propaganda like this, on both sides. And they have everyone frenzied
    about the "other side" instead of kicking all them out and
    making the system actually fair.

  16. It’s a racist and misogynistic video squarely aimed at the white working class male to win them back from the Republicans. They have some fops to the alt-left with a millisecond picture of a muslim. And that muslim is a young girl, ahhhhh, who could hate a young female muslim..;)? This is yet another case of victimhood and identity politics, that of hooking the white working class male. The problem is, they lie like hell and promise things then change them. Chuck Schumer “they ARE illegal immigrants” now Chuck says, “that’s racist.” Obama “marriage is between a man and a woman” now he says, “that’s homophonic.” Obama “you can have your own doctor”… then “sometimes you have to say things to get them done”…. Obama, “we will put the US embassy in Jerusalem” now that’s bigoted, racist, and anti-muslim… I don’t agree with everything of either party, but what I can’t stand are the elitist lies “we’ll tell you what you want to hear, but we’ll actually do what we think is right for you”. FTA…

  17. Many of My Dem And Independent friends are voting RED…!!  Many of my Dem Friends feel Their party has been Hijacked By Far Left Socialist Progressives.

  18. The granting of citizenship to 20+ million illegal immigrants adds that same number to the working class, guaranteeing low wages for the working class for decades to come.

  19. Don't forget that the top .001% all vote Democrat. The most visible billionaires, and the heads of the most rich and powerful companies in American history, vote Democrat. Why? Because by adding 20 million illegal immigrants to the citizenry, Democrats will retain a permanent electoral majority.

  20. If you are working class, or even lower middle class like myself, this video should appear shockingly offensive. The Republicans largely stink as a party, but Democrats are in an entirely new category of bar. Their plattorm includes opening the border now. I have nothing against immigrants but mathematically, adding low wage labor keeps the labor rate of Americans down far more than CEOs do. The most selfish people in America are not CEOs (although many are selfish) but democratic leaders who will destroy the economic futures of law abiding working class Americans in order to obtain via amnesty a permanent electoral majority

  21. I agree with Peterson pretty much 100%. But regarding the "politics of resentment", is he saying it's wrong because it's based on untruths or wrong because it's strategically unwise in that it causes divisiveness? This resentment may be unproductive but there do seem to be some legitimate reasons for it.

  22. If only they actually believed the words they speak and the images they portray instead of some focus group tested rhetoric. Ultimately their true feelings show through since they just can't help themselves.

  23. I see they use the F word all over the place. When a group starts using the word FAIR or FAIRNESS I begin to doubt their honesty.

  24. "Saving an auto industry"? Wasn't the American Auto Industry destroyed by the United Automobile Workers? And didn't unions become big business? Destroying not only the domestic auto industry but also public education. For starters.

  25. The portrayal of successful people was visually evil.
    They carefully did not show movie stars.
    And the evidence of inequality had to do with ownership of cell phones and cable and flying in airplanes.
    Who was it who commented that when they came to America they were amazed that even the poorest of people were fat?

  26. Americans are Generous!!!!
    Americans earn their wealth and share it.
    I doubt you could find stats to disprove that.

  27. Without going back to check… I think all the bad guy Republicans are represented by men.
    Are any of the Democrats, other than JFK, wearing suits?
    Suits may be the costume of the evil patriarchy. How does that work for you Dr. Peterson?

  28. "Free of Corruption" ????
    Again, do they know the Clintons are Democrats?
    My husband's grandfather made more money on election day than any other day. He rode the bus and got paid every time he voted. Democrat.
    Now they use rented cars or Uber so they are not so easy to spot.
    Have you seen the Project Vertias videos?

  29. The Democrat Convention nominating Hillary – did not have any uniformed security inside the venue – so as to not offend anyone.
    I am not sure – but I think there were no American flags. But they did have red, white and blue balloons.
    Scott Adams was saying to post American flags on Twitter just before the midterms because the sight of American flags are associated with Republican.
    So I get it. The makers of the film want to regain some of the territory that the Democrats Elite has discarded.
    They want to be able to use the American flag again. That's a good start.
    And their message is Make America Great Again – but they have their own slogan – Built Not Bought.
    The problem with that is – President Trump is the ONLY politician (if he can be defined as such) who cannot be bought.
    It is the media, academia and Hollywood who do the buying. A good example is the Senate race in Texas where money was pouring into the Democratic candidate's coffers.

  30. The slogan Built Not Bought uses the negative.
    It's the old story of making yourself high by pushing others down – instead of climbing higher.

    Since the Demos have the House – I think the younger, cleaner Demos should move to replace Pelosi and Waters, and other rusty personalities, from prominent positions.
    Instead of wasting resources on trying to impeach Trump… "impeach" the Demos who do not share the values shown in this video. Show it is not just words. Back the message with action!
    And then show a willingness to embrace legislation that is good for the working class.
    Don't raise taxes, take care of Americans before spending on illegal immigrants, stop spending millions on needless investigations… for starters.

  31. How can you sling mud at Newt Gingrich, Speaker of the House, from the Clinton era & refer to sleaze without admitting the pay to play actions of the Clintons? This is a partisan attempt to sound unifying, however, the verbage still is self-serving.

  32. While aggressive populism and the political spectrum move ever more to the right, this alleged 'classical liberal centrist' thinks that Democrats should countenance a 'moderate' position. But guess what, there is no center when the posts are constantly veering to the right, such that even the new deal Democrats of yesteryear appear to the historically amnesiac disciples of Mr. Peterson as 'Marxists'. What a joke. If you want to preach moderation and balance, then where is your critique of the right? Of Trump, American exceptionalism, and white nationalism? Oh, that's right, your feigned liberalism is all optics to appear level headed and even handed, while really you push brute right wing bullshit under the sentimental veil of cheap self help. Jordan Peterson is no different from the Natural Theologians and Moralists of the 19th century who told the working classes and disenfranchised that the 'natural order' of the world was justified by God's plan, and that people should not covet what God did not intend for them. Guess what? These apologists for Church and King were precisely the one's who the 'classical liberals' opposed in their pamphlets and table societies.

  33. Democrats only stand for higher taxes, anti-white racism, refugees, immigration, govt control, and anti-constitutionalism.

  34. The Dems re-run this message in almost all elections: It's BIG BAD BUSINESS that's taking your money! Give your taxes to us and we'll fix it (fer realz this time).

  35. I guess you're canadian, so you might not know it, but the Democrats largely voted against the civil rights act. Also, taking the credit for economic boons and failing to take credit for economic problems totally lacks credibility.

  36. lmao 'CEO's BUYING BACK STOCK' hahaha give me a break, that makes the company worth more, which shareholders love! you don't have to be rich to own shares. Couldn't have picked a worse example.

  37. Is the advert supposed to be Democrats criticizing Republicans or grass-roots Democrats criticizing Democratic Party 'leaders'? It makes way more sense as the latter.

  38. Jordan Peterson, The high Priest of Globalist agenda, the propaganda minister of neo marxist world order and the Mad Plague Bearer against christianity and the Western World.

  39. This film belies everything I SEE AND HEAR, from the Democrats today. Also, at least half of their claims and stats are at worse false, and at best shaded truths. They have hijacked much of Trumps message and put a slick, and deceptive coat of lipstick on the pig they have become. It confirms my observation I have noticed for 30 years…that Democrats have to lie about who they actually are and who they have become. Just remember the Kavanaugh witch hunt! In their blood thirsty attempt to convict him, they forgot their masks that portray them as what they want you to believe in this film, and subjected the hearing and country to their true motives. I lament to see Jordan associating himself to this phony propaganda. I HAVE given them "the benefit of the doubt" for thirty years, and see NOTHING that even remotely resembles what they portray in this film. I'm afraid Goebbels is smiling right now…sorry, I don't buy it. (excuse the pun)

  40. Everbody is looking the wrong way. Look to your self. If you want a better America then be a better person. Fill America with good people and polotics will matter alot less.

  41. Democrats ARE the corrupt rich. Look no further than the Clintons.

    And their BS on taxes is idiotic. They want SOCIALISM.

  42. "I don't care what color you are, or what God you pray to"

    THIS IS ACTUALLY THE FUNDAMENTAL TOOL OF DIVISIVENESS THE DEMS HAVE USED IN THE US FOR DECADES. THE DEMOCRATS ARE ALL ABOUT IDENTITY POLITICS, WHAT THE SKIN COLOR OF ALL THEIR VOTERS ARE, WHAT THEIR GENDER IS, THEIR RELIGIOUS AFFILIATION, ETC. Also, notice how the Leftists, even here use the Communist jargon "workers" for individual Americans which is a clue to how they actually view the populace. Other than that, this ad appears as if the image they are selling is that the actual Republican base now…..I have had enormous respect for Dr. Peterson., but giving his energy to some glossy political propaganda is disappointing. Of course the ad is fallaciously downplaying the REAL ideology of the American Democrats which at this time has been completely hijacked by Leftists. But unfortunately they are still linked with the hard Left 's violence and scurrilous agenda, but that is all it is….AN ADVERTISEMENT FOR THEIR OWN EMPOWERMENT BY WHATEVER MEANS POSSIBLE. At this point in time, most Americans are sophisticated enough to understand that what is being promised by a political advertisement isn't necessarily what is actually to be delivered. And as to the insinuation that somehow Republicans destroyed the wages of the American people that is fallacious. And President Trump has lowered the unemployment rate for ALL Americans of every demographic in a mere two years.

    Why the heck is Dr. Peterson reviewing political ads? I would think this beneath him.

  43. LOL Kavanaugh just made your "KAVANAUGH" move for you, and without your help re: Planned Parenthood funding. Overstep yiur boundaries much? Still in the circle jerk gang of knowitall liberals?

  44. The comments on this video reflect peoples' disillusioned state with the Left. JPs analysis was bang on, and his encouragement incredibly helpful.

  45. Pointing out corruption in government and the corporate world is a regressive mistake? I'd suggest you have a wealth-driven, elitist attitude towards government, society and fairness. Amazing how forward-thinking governments in Norway, Denmark and Finland have successfully utilized progressive, leftist politics to advance their societies, their people and their countries. It's no wonder America is in trouble if people are listening to this rubbish on a regular basis. You can put on an accent, present slick videos and throw around five dollar words, but you're still spreading dangerous rubbish.

  46. As long as the humans continue to give power to other humans, nothing will ever change. Not until we take our power back, will humanity actually ever evolve

  47. False advertising. If you favor ever higher taxes, the welfare state, and forced wealth redistribution you are not for the working class. Besides, Hillary Clinton was the definition of a corrupt politician who used state power for personal enrichment. Hard to take admonishments against cronyism seriously from her supporters.

  48. You can trash their video as much as you want from a Republican viewpoint, but watch a video from Rebulicans before, with the same criteria you aply here and then come back.

  49. In response to the many comments pointing out that this is a shallow attempt to bolster the Democrats' ranks by tugging at the heartstrings of middle America and disillusioned centrists: I don't disagree, BUT…

    Would it be such a bad thing if they succeeded? The type of person who might be affected by this video is one who feels great sentimentality for how great America once was. They are hard working, patriotic citizens who want the best for their country. Imagine if such a demographic were to flood the Democratic party and exert its influence over Democrat politicians. Imagine also that this video becomes a sweeping success and greatly bolsters the Democrats' numbers to an unexpected degree. Would their leaders not intuit that the message, while perhaps initially crafted as a propaganda piece, was something more? That perhaps it is the beginning of a new, more appealing message that resonates deeply with their voter base? Would they not then, for two very powerful reasons, be compelled to adopt a stance more in line with what this video espouses? I do not pretend to have the answers to any of these questions, however, it is important to consider all of the possibilities before going on the attack. Dr. Peterson would expect nothing less.

  50. The Ad sounds very hypocritical, Talking about executives and the top .01% when the democratic party had been funded by such individuals. so how do these People want to make a difference?

  51. In the wealth inequality segment they referenced the .01%! I believe that distinguished the inequality to the Top .o1% and NOT all wealthy people! Do not get caught in that trap please Jordan! They stated the .01%!

  52. Jordan sees this a positive move in the right direction by "Democrats". I see it as a conflation of symbolic and spoken human values we all respect and desire with the implication that only the Democrats represent those values while unnamed others (who were in fact Democrats) are accused of standing in the way of these things. IN FACT, all we have seen for over 10 years is that Democrats have opposed ALL of those good things. So, yes, maybe it is noteworthy that this film maker acknowledges that we need to work together toward a better future, but I see the "good and true" bits here as the necessary "grains" of truth that give credibility to the greatest lies told by this propaganda. To suggest that the DEMOCRAT party today represents one single bit of decency in America falls on its own sword by lacking a single shred of proof in their behavior to date.

  53. I'm sorry Jordan but you missed it at 7:38. Civil Rights Movement? .Check out Selma…The dems were the ones that were not only the head of the KKK at the time , but the Governor of Alabama that invoked marshal law against the black protesters was a democrat. Ironically he got shot by a democrat years later.

  54. The refusal to accept even a single value held by the democrats makes it seem like people rather see a conservative dictatorship than a two party system. I think even Peterson mentioned the imporance of having both conservative and progressive people (half the population'ss role is to say "yes" and the other half is to say "no" – something like that). I don't know, I'm not american, maybe democrats always bluff and lie, but from an outside perspective, with USA being the most violent, depressed and uneducated country in the west, you could sure benefit from some social reforms rather than even more segregation and libertarianism benefitting the already fortunate.

  55. The ad appears to me to be skillfully produced and subtly manipulative leftist political propaganda. Since many Marxist types tend to believe that the end justifies the means, they are not especially adverse to using deception in order to try to achieve their irrational Utopian goals. It is more informative to watch what they do, rather than to listen to what they say.

  56. Total Marxism. trust me my country has more than 5 decades fighting it and our neighbors in Venezuela and enjoying socialism.You can't just put powder on top and disguised yourself.

  57. Infrastructure and veterans? How? They give it all away on illegal immigrants and section 8. "Same rules"? Affirmative action? Getting more points on college admittance testing just for being a minority? Someone's opinion being worth less because of their color/ white privilege? Same rules? You don't say

  58. democrats want to kill more babies easier and later in the pregancy. and they want to regulate cow farting. no joke,. its inside their toxic green deal.

  59. One wants to know what Peterson makes of the very name of the project: "future majority." The phrase shares a certain creepiness with "moral majority" and "silent majority", claiming some sort of right that comes with not yet being a true majority, but which relies on the power of the imagined masses. Deep contradictions here.

  60. "Then something happened…. Some people in Washington…"

    Jeez can you get any more vague than that? Omitting names and dates make this so ambiguous that it's open to any possible interpretation. It's a horrid claim, and leaving it open like that means everyone can project their own dissatisfaction onto this message which is very a very Machiavellian way of reeling people in.

    Also: "your internet get's slower"
    haha, I guess powerful people REALLY want to keep us down.

  61. great, now do another one where you dismantle the blatant propaganda and point out how truly inconsistent with history and fact this heightened emotional nonsense is.

  62. A fairly accurate assessment but as a Canadian why is JP analyzing US political advertisements? Will he be breaking down every commercial until 2020 and beyond??

  63. Now that is the most cunning use of propaganda democratic think tanks, or jews, whichever your not afraid to use, have come up with for some time. And yet not one thing in this propaganda is their goal, exactly the opposite is the plan, and has been for over fifty years. Accuse others of what your doing, and do exactly opposite of what you say you are doing is now the standard operating procedure! Thanks jews!

  64. I find it concerning how this ad could influence people who don’t know the facts with the guise of “anti-elitism”

  65. It's an accurate critique of the video and its message – one question though – do we believe what they say?

  66. Is this the actual video? It’s much more accurate and reflects the real values of the Democratic Party. https://youtu.be/gjzeNBSZFUo

  67. This sounds more like a Republican endorsement. Isn’t Trump the President who brought back the auto industry for starters. This is nothing more than projecting Republican values on to the Democratic Party. Nicely played Democrats.

  68. What a bunch of Ballyhoo! What about the Mexicans? And the Border? Drugs? All our jobs being sent to other countries? Globalists? Socialists? I only believe what I see, which is VOTE TRUMP 2020!

  69. Absolutely never voting for a Democrat or RINO ever again. They've already shown they are willing to do and say anything for power. They are willing to single handedly throw the country into a near Civil War condition. They are willing to use any lie, any propaganda and anybody for power. The left needs to go down in flames and the ashes need to be pissed on. Never. Again.

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